Creating a modern and professional digital presence and enhancing brand identity
Alrutz' Advokatbyrå is a well-established law firm with over 100 years of history. As they evolved, they needed a refreshed website and an updated brand identity that reflected their expertise, trustworthiness, and professionalism while maintaining a connection to their long-standing legacy. The challenge was to balance modernity with tradition, ensuring a refined and polished digital presence that felt both modern and timeless.
My role
Updated brand identity
As a Digital Designer, I was responsible for ensuring that the updated brand identity was consistently implemented across all platforms. To reinforce their new identity, I created templates and materials for both digital platforms and client interactions, including custom Word and PowerPoint templates for professional and brand-aligned communication.
Updated brand identity
To honor Alrutz Law Firm’s heritage while embracing the future, I refined their color palette, typography, and overall visual style. It was important to create a design that felt modern yet classic, allowing their long history to be present in a subtle and sophisticated way. The typography was selected to communicate authority and reliability, while the color scheme balanced tradition with a fresh, updated feel. The design choices ensured a cohesive and timeless brand expression across all touchpoints.
Collaboration and process
The project required close collaboration with project manager, the developer and the client to translate their brand values into a clear and user-friendly experience. The result was a modernized brand identity with a cohesive and professional presence—from their website to client meetings—ensuring their communication remained strong, consistent, and impactful.
